Monday, May 18, 2009

Newport Daily News Online!

They've taken the entire print edition & copied each page. You can view it that way (and go blind) or see it in an easier to read format. You can also vew ads, announcements, etc. Pics are also there. It's also searchable with a LOT of unneeded directions. But they're new at this.

I liked it.

But then there's the cost. I don't get it. Online is $5/day or $10/wk. Home delivery is close to that price (well, a LOT cheaper by the day). Huh? They actually blame their current, extremely abbreviated online edition for dropping subscriber numbers. Au contraire, mon ami. Perhaps it had something to do with- like why people actually read papers- CONTENT. Combine the delivered paper with online for $10/month.

It will be interesting to see how they fare here. Over the years their online presence has changed considerably, but always behind the times. Now they are trying to jump ahead, but at considerable cost to the consumer without a whole lot of benefits that I can see. But I'm frequently wrong anyway. So it's free for a week.

The daily cost at the newsstand: 50 cents on weekdays and 75 cents for the Weekend edition. Home delivery: $14 per month, $40 for three months, $75 for six months or $145 for a year. The next level — the combined home delivery-online option — will cost $25 for a month, $70 for three months, $130 for six months or $245 for a year subscription, or about 80 cents a day. For those who prefer the online-only option, the cost will be $5 for a day, $10 for a week, $35 for a month, $100 for three months, $180 for six months and $345 for a year. puts it well here.

Sheila Lennon at Projo "gets it" and has this suggestion: "There has always been yet another alternative -- revamp outdated advertising systems to permit instant (impulse) purchases of products featured in Web ads, perhaps at a discount. The hosting news org gets a percentage of each sale: Passive revenue, and all the demographic data a site could wish to target, would accrue."

Sorry, it's difficult to feel sorry for newspaper owners. For years they were extremely profitable- that's why the locals live on Indian Ave. Then they adopted Wall St. models and were gobbled up. High profits with little actual reporting. Customers left and went elsewhere. A reporter puts it well in today's Projo.

Well, at least they're trying. I wish them well. I want them to succeed.
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